PublicMind™, the University’s independent polling organization,
generated lots of attention in 2012 following several widely reported
surveys. One poll even generated a viral video starring New Jersey Gov.
Chris Christie and Newark Mayor Cory Booker.
group promoted Krista Jenkins — veteran survey analyst and political
science — to director of PublicMind, following the decision by
Co-Founder and Executive Director Peter Woolley to take on a new role in
July. Woolley assumed the position of College at Florham provost and
senior vice provost for government and community affairs.
PublicMind poll exploring Gov. Christie’s approval rating was cited at
the beginning of the YouTube video. “Don’t Worry, We’ve Got This,” a
three-minute clip, spoofs on the heroic efforts of Booker after he saved
his next-door neighbor from a house fire. Media coverage included The Star-Ledger and NorthJersey.com, among others. The video has more than 400,000 views to date on YouTube.
PublicMind polls making news in the Garden State and elsewhere looked
at topics such as: the 2012 election, consumer confidence, online
gambling, news consumption, political name calling and pet restraints.
Most recently, PublicMind polled Garden State residents on the aftermath
of Superstorm Sandy.
Some of this year’s poll highlights include:
A follow-up survey confirmed that news outlets Fox News and MSNBC have a
negative impact on people’s current events knowledge. Coverage on the
poll from the Huffington Post acquired more than 60,000 “likes”
and 15,600 shares on Facebook alone. Other media coverage of this poll
included various blogs from the Washington Post, Huffington Post and Boston.com, among others.
Political Name Calling:
Most New Jersey voters said that politicians should avoid name calling
and be respectful of their opponents. According to the poll, 87 percent
say politicians should lay off the name calling, while just 10 percent
say it is OK for politicians to make a strong point by calling their
opponent a name.
Online Gambling: A statewide poll found
that about three in five voters oppose allowing New Jersey casinos to
run betting games over the Internet for people in the state. Opposition
is widespread, even though 60 percent of voters support legal sports
betting at New Jersey casinos and racetracks.
In September, New Jersey voters approved with a slim margin a proposed
law that would require dog owners to put their animal in a safety
restraint or crate when in the car.
Following the devastating October hurricane, New Jersey voters gave
positive marks to the government and electric companies for their
post-storm response. Seventy-five percent of respondents rated the job
done by the state as “excellent” or “good,” while 69 percent of those
polled said their power company did the best it could despite the
These polls and others from this year were reported in international media such as the Irish Independent and the Toronto Star, as well as national media, including the Wall Street Journal, USA Today, Bloomberg, Huffington Post, Newsday and the New York Post.
For more information about PublicMind and its polling results, visit http://publicmind.fdu.edu